Irish bookmaker Paddy Power are no strangers to controversy and the firm are going to be looking to stun sports fans at the 2015 Cheltenham Festival.
Paddy Power are known for their risqué television advertising and they have shocked viewers with their 'Chavs' and 'Ladies' Day' adverts in the past.
Their 'Chavs' video shows a man loading a tranquilliser dart gun at a famous horse racing meeting. He proceeds to shoot a variety of people not deemed appropriate for the Cheltenham Festival in a hilarious thirty second clip.
Their 'Ladies' Day' clip was even more controversial with Paddy's commentator referencing a Facebook post by a fan saying that they "can't wait to see some beauties at Ladies' Day." The firm claim to agree but are making things more interesting by sending in some trans-gender 'ladies'. They then ask the viewers to 'spot the Stallions from the Mares'.
We've taken a look at some of Paddy's most controversial videos as their Cheltenham Festival advertising campaign looms...